202. The Wheel and the Tire are One

The right combination of style and performance can elevate just about anything, not least of all wheels and tires. “It’s one thing to have a great-looking tire,” notes Kevin; “it’s another thing to have a great-looking tire that fits with the wheel, so you get that total package.” Josh Simpson of Hercules Tires and Myles Kovacs of TIS Wheels have embraced this concept to the fullest, collaborating on a line of rims and rubber compounds bound to turn heads. “Being partnered with Hercules, for me it’s like hitting the lottery,” says Myles; “we’re like a fashion brand.”