October 13, 2020
Kevin and Willie go behind the scenes with longtime SEMA President and CEO Chris Kersting as he prepares to roll out SEMA 360, the organization’s new online platform created in response to the COVID-19 pandemic and its impact on the annual Las Vegas trade show. With over 6,000 member companies, the Specialty Equipment Market Association is much more than its namesake event. The preeminent trade association of the automotive aftermarket is on the front line of defense, actively tackling the biggest challenges facing the $45 billion industry. “It’s a whack-a-mole gig” that keeps Chris extremely busy.