The 2011 SEMA Show in Las Vegas, with hosts Kevin Byrd, Willie B., Bruno Massel and Matt Steele. SEMA: The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more. AAPEX: AAPEX represents the $395 billion global motor vehicle aftermarket. More than 128,000 professionals from around the globe participate in Automotive Aftermarket Industry Week in Las Vegas, Nevada.